Yingkou, known as the "City of Magnesite", "City of Hot Springs", "City of Musical Instruments" and "Qingdu Yingkou", relies on convenient sea and land transportation networks and has become the most important north-south ceramic tile freight transfer point in the Northeast.
In 1997, Chen Qingshu, a young man in his early 20s, introduced his relatives from his hometown to Yingkou and began his career as a potter. In the past two decades, Chen Qingshu not only caught up with the good times of the tile industry, but also experienced a downturn in the tile industry. The market is fluctuating and unstable, and the brand that General Agent Chen is constantly changing, but the product homogeneity is too serious, the price cannot be sold, and the market is very competitive, and the sales volume is not optimistic. Finally, I moved to give up the idea of continuing to be a ceramic person. .
"At that time, I saw that the products of Roman companies were very different from those on the market. I felt that this product should definitely sell well in the market"
Coincidentally, President Chen met with Romantic. Years of market experience and tactile sensations told him that such a suit and such craftsmanship must have a market, so he went to the Romantic Ceramics headquarters to conduct a number of inspections. What really made President Chen decide is the products and team of Romantic Ceramics. When he visited the Foshan headquarters of Romantic, he was personally received by Chairman Liu Shenghong. Liu Dong explained to President Chen the brand development concept, development plan, and assistance policies for the terminal.
Romantic Tiles will help terminal stores to provide modern, stylish and individual showroom design solutions, build marketing teams, plan event promotions ... In 2016, after all considerations, President Chen chose to associate with ROMANTIC!
In 2016, at the time of ROMANTIC's transformation, it began to make efforts in the domestic market. The display in the ROMANTIC terminal store was designed with international aesthetic standards, and the domestic and foreign standards were unified. The first appearance in the modern style store display at the time caused a sensation. What's more worth mentioning is the industry's first golden ratio 300x800mm new stone generation series, which became popular in the ceramic tile industry when it went public and has been imitated!
In 2016, the 200-square-meter storefront and modern-style storefront display became the focus of the Yingkou market at that time, which not only attracted the attention of peers, but also caused consumers to return to a high rate. In just 3 months, Mr. Chen completed 1 million sales. By 2017, the sales exceeded 5 million.
In 2017, the popular trend of marble tiles and the popularity of modern styles had a great impact on the Yingkou ceramic tile market. During the April ceramics fair, more than 20 Yingkou customers went to the brand headquarters to seek cooperation. In the second half of the year, President Chen introduced the ROMANTIC brand to his family friends and asked them to represent ROMANTIC. The agents of Jilin, Baotou, Jinzhou and Panjin were all introduced by President Chen. In 2018, President Chen not only upgraded the 200 square meters storefront in Yingkou to 900 square meters, but also let his next generation open more than 400 square meters of stores in Panjin actually home, and began the second generation of Tao.
President Chen has been operating ceramics honestly in Yingkou for more than 20 years. Many customers have been precipitated. In view of the increasingly saturated market, President Chen believes that multi-channel development is not possible and one leg can not be walked. At the same time, accurate advertising is placed outdoors, in new community fences, and in the community to maximize the value of the brand.
The composition of members of different ages, while ensuring that there are not only stable "leaders", but also new generations have joined to continue to contribute new ideas, and to dig deeper into each subdivision channel.
"13 in Yingkou, 8 in Panjin, and 33 years of age. Pingyao requires innovation and requires learning experience with older people; and older people want to learn from the young and sunny with fashion."
President Chen attaches great importance to the training of the team. He actively participates in the training activities of the manufacturer's headquarters, and also calls on the headquarters to provide more large-scale training activities similar to the annual enterprise in 2019. Enterprise high-quality distributors share practical experience and are more practical.
"Yingkou is a fourth-tier city, but the ceramics market is a first-tier market. Both the product and store decoration style closely follow the industry trend, and the pace of upgrading is very fast. I hope that Roman companies will continue to innovate like 2016 and lead the ceramic industry. ".
Chen Qingshu has been in the ceramics industry for more than 20 years, always maintaining a competitive advantage, keeping pace with the times, and can withstand the reshuffle of the industry's development.