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          1. 20周年最人物營口陳清樹:選擇ROMANTIC,我從0到500萬用1年多時間
            2020-01-14    閱讀人數:470

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            改變,從現在開始

            素有“菱鎂之都”、“溫泉之城”、“樂器之城”和“琴都營口”之美譽的營口,依賴便捷的海陸運輸網絡,成為東北地區最重要的南北瓷磚貨運中轉地。

            Yingkou, known as the "City of Magnesite", "City of Hot Springs", "City of Musical Instruments" and "Qingdu Yingkou", relies on convenient sea and land transportation networks and has become the most important north-south ceramic tile freight transfer point in the Northeast.

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            1997年,20出頭的小伙子陳清樹,經親戚介紹,從老家到營口開始了陶瓷人生涯。二十幾年里,陳清樹不僅趕上過瓷磚行業的好時代,也經歷了瓷磚行業的低迷期。行情的波動、不穩定,陳總代理的品牌也不斷更換,但是產品同質化過于嚴重,價格又賣不上去,而且市場競爭非常大,銷量不樂觀,最后動了放棄繼續做陶瓷人的念頭。

            In 1997, Chen Qingshu, a young man in his early 20s, introduced his relatives from his hometown to Yingkou and began his career as a potter. In the past two decades, Chen Qingshu not only caught up with the good times of the tile industry, but also experienced a downturn in the tile industry. The market is fluctuating and unstable, and the brand that General Agent Chen is constantly changing, but the product homogeneity is too serious, the price cannot be sold, and the market is very competitive, and the sales volume is not optimistic. Finally, I moved to give up the idea of continuing to be a ceramic person. .

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            營口羅曼締克瓷磚代理商陳清樹

            好產品,好品牌,就是定心丸

            “當時看到羅曼企業的產品與市場上的產品有很大的不同,感覺到這產品在市場肯定能好賣”

            "At that time, I saw that the products of Roman companies were very different from those on the market. I felt that this product should definitely sell well in the market"

            機緣巧合下,陳總遇見了羅曼締克,多年的市場經驗和觸覺告訴他,這樣的花色,這樣的工藝一定有市場,于是前往羅曼締克瓷磚總部進行多番考察了解。真正讓陳總下定決心的是羅曼締克瓷磚的產品和團隊,他在羅曼締克佛山總部進行考察時,被董事長劉勝紅親自接待。劉董向陳總闡述了品牌發展理念、發展規劃以及對終端的幫扶政策等等。

            Coincidentally, President Chen met with Romantic. Years of market experience and tactile sensations told him that such a suit and such craftsmanship must have a market, so he went to the Romantic Ceramics headquarters to conduct a number of inspections. What really made President Chen decide is the products and team of Romantic Ceramics. When he visited the Foshan headquarters of Romantic, he was personally received by Chairman Liu Shenghong. Liu Dong explained to President Chen the brand development concept, development plan, and assistance policies for the terminal.

            羅曼締克瓷磚會幫助終端門店提供現代、時尚、個性的展廳設計方案,打造營銷團隊,策劃活動促銷......2016年,經過方方面面的考量,最終陳總選擇與ROMANTIC結緣!

            Romantic Tiles will help terminal stores to provide modern, stylish and individual showroom design solutions, build marketing teams, plan event promotions ... In 2016, after all considerations, President Chen chose to associate with ROMANTIC!

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            似水年華系列

            2016年,正值ROMANTIC轉型時期,開始在國內市場發力。在ROMANTIC終端門店展示以國際審美標準來設計,國內與國外統一標準,在當時現代風格店面展示的首次出現引起了轟動。更值得一提的是行業首創的黃金比例300x800mm規格新石代系列,一上市風靡瓷磚界,成為熱潮,一直被模仿!

            In 2016, at the time of ROMANTIC's transformation, it began to make efforts in the domestic market. The display in the ROMANTIC terminal store was designed with international aesthetic standards, and the domestic and foreign standards were unified. The first appearance in the modern style store display at the time caused a sensation. What's more worth mentioning is the industry's first golden ratio 300x800mm new stone generation series, which became popular in the ceramic tile industry when it went public and has been imitated!

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            時尚巴黎系列

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            荷塘月色系列

            選擇ROMANTIC后,1年多時間,0到500萬銷量

            2016年,200方的店面,現代風格的店面展示,成為了當時營口市場的焦點,不僅吸引了同行目光,同時也讓消費者回頭率頗高。陳總用短短3個月時間,完成了100萬的銷量,到了2017年,銷量突破500萬。

            In 2016, the 200-square-meter storefront and modern-style storefront display became the focus of the Yingkou market at that time, which not only attracted the attention of peers, but also caused consumers to return to a high rate. In just 3 months, Mr. Chen completed 1 million sales. By 2017, the sales exceeded 5 million.

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            營口羅曼締克瓷磚

            2017年,大理石瓷磚的流行趨勢和現代風格的風靡,對營口瓷磚市場的沖擊非常大,4月陶博會期間,有20多個營口客戶到品牌總部尋求合作。在這一年下半年,陳總將ROMANTIC品牌紛紛介紹給家族朋友,讓他們代理ROMANTIC,吉林、包頭、錦州、盤錦的代理商都是經由陳總推介的。在2018年,陳總不僅把營口的200㎡店面升級到900㎡,也讓自己的下一代在盤錦居然之家開設了400多方的店面,開始了陶二代生涯。

            In 2017, the popular trend of marble tiles and the popularity of modern styles had a great impact on the Yingkou ceramic tile market. During the April ceramics fair, more than 20 Yingkou customers went to the brand headquarters to seek cooperation. In the second half of the year, President Chen introduced the ROMANTIC brand to his family friends and asked them to represent ROMANTIC. The agents of Jilin, Baotou, Jinzhou and Panjin were all introduced by President Chen. In 2018, President Chen not only upgraded the 200 square meters storefront in Yingkou to 900 square meters, but also let his next generation open more than 400 square meters of stores in Panjin actually home, and began the second generation of Tao.

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            10.jpg11.jpg12.jpg陳總在營口誠信經營陶瓷二十幾年,沉淀了很多客戶,鑒于市場越來越飽和,陳總認為要多渠道發展,不能一條腿走路,零售、裝飾公司以及設計師渠道都用心用力經營。同時,在戶外、新建小區圍欄、小區內精準投放廣告,讓品牌的價值最大化。

            President Chen has been operating ceramics honestly in Yingkou for more than 20 years. Many customers have been precipitated. In view of the increasingly saturated market, President Chen believes that multi-channel development is not possible and one leg can not be walked. At the same time, accurate advertising is placed outdoors, in new community fences, and in the community to maximize the value of the brand.

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            不同年齡段的成員構成,在保證既有穩健的“領頭人”的同時,也有新生代加入不斷貢獻新的思路,對各細分渠道進行深度挖掘。

            The composition of members of different ages, while ensuring that there are not only stable "leaders", but also new generations have joined to continue to contribute new ideas, and to dig deeper into each subdivision channel.

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            “營口13人,盤錦8人,平圴年齡33歲。年輕的要求創新,要求跟歲數大的學經驗;而歲數大的希望能跟年輕人學陽光點、時尚點”

            "13 in Yingkou, 8 in Panjin, and 33 years of age. Pingyao requires innovation and requires learning experience with older people; and older people want to learn from the young and sunny with fashion."

            陳總非常注重團隊的培養,他積極參與廠家總部的培訓活動,也呼吁總部能提供更多類似2019年年度企業大型培訓活動,企業優質經銷商分享實戰經驗,更具實用性。

            President Chen attaches great importance to the training of the team. He actively participates in the training activities of the manufacturer's headquarters, and also calls on the headquarters to provide more large-scale training activities similar to the annual enterprise in 2019. Enterprise high-quality distributors share practical experience and are more practical.

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            張家港蔡海南(左一)、成都胡恒(左二)、總部市場部經理郭彩宏(中)、廈門卓建利(右二)、營口陳清樹(右一)在2019年年度企業大型培訓活動沈陽站現場
            “營口市屬四線城市,但是陶瓷市場屬一線市場,無論是產品還是店面的裝修風格緊跟行業動向,更新換代的節奏非???。希望羅曼企業能像2016年一樣不斷創新,引領瓷磚行業前沿”。

            "Yingkou is a fourth-tier city, but the ceramics market is a first-tier market. Both the product and store decoration style closely follow the industry trend, and the pace of upgrading is very fast. I hope that Roman companies will continue to innovate like 2016 and lead the ceramic industry. ". 


            陳清樹在陶瓷行業里征戰20多年,時刻保持競爭優勢,緊跟時代步伐,才能經得起行業發展的洗牌。

            Chen Qingshu has been in the ceramics industry for more than 20 years, always maintaining a competitive advantage, keeping pace with the times, and can withstand the reshuffle of the industry's development.

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