In 2019, changing the thinking, deep farming products and store operations can break through the sales dilemma and open up the growth path.
On October 8-11, the large-scale regional training (Nanjing Station) of "(5+2) Super Dealer's Most Profitable Actual Combat System" was held by ROMANTIC Business School for four days and three nights. More than 150 ROMANTIC from all over the country. The dealer's president led their respective core staff to participate in this special training.
On the evening of October 8th, under the leadership of the teacher of the ROMANTIC Headquarters Marketing Department, Mr. Cai Bin, the students who arrived at the scene quickly entered the learning state with the spirit and appearance of Elisa White, formed a team and set off on ice.
In this year's annual large-scale regional training, we innovated the learning curriculum and strengthened the tutor lineup. In addition to inviting the five terminal business cafes of the business school to bring on-site experience sharing, ROMANTIC corporate product director Liu Qingqing made its debut, bringing Hardware teaching; and specially hired the well-known Feng Shui master Ye Jianguo to help. The course covers product theory, feng shui marketing, team building, channel operation and other systems of theoretical teaching and experience sharing, comprehensively improve the comprehensive capabilities of terminal store personnel, and help dealers to seek multi-channel development.
The training session began, the industry-renowned Feng Shui master Ye Jianguo, the first person in the domestic Feng Shui numerology face and space design marketing, brought the "Feng Shui numerology marketing" course, on-site taught the students how to make good use of Feng Shui to lead marketing.
Liu Qingqing, Director of Enterprise Product of ROMANTIC, helps students deepen and consolidate product knowledge through the theme of Product Design and Application, and optimize product space applications by understanding product differentiation and matching.
The high-quality distributor of the company, Ningbo agent Xie Zehong, built four stores in two years, is good at using multi-channel operations, familiar with product pricing techniques. The "Terminal Storefront Product Pricing System" brought by Mr. Xie, a unique three-step pricing system, allows participants to understand how to stabilize customer demand through a sophisticated pricing system in a highly competitive market.
The company's quality distributor Xiamen agent Zhuo Jianli, Zhuo's three stores, annual sales have exceeded 10 million. Zhuo Jianli shared the "How to Design a Power Marketing" course with practical cases, and taught students how to use design to help sign the order, use design to improve brand competitiveness and improve customer satisfaction.
Zhou Jian, an agent of Wujiang, a high-quality dealer of the company, is good at using the new media to create a loyal hardcore fan group, deepening the integration of cross-border resources and maximizing profits. In this special training, Zhou Zong brought the content of “Channels to the Front End” to explain in detail how to achieve cross-border marketing through alliance activities.
Cai Hainan, an agent of Zhangjiagang, a high-quality dealer in the company, has a team of more than 20 people since the 90s. He has unique insights into the designer channel. Mr. Cai’s “Playing with Designers Channel” course is shared, so that every elite student can understand how to help sales through the designer channel in the classroom!
Hu Heng, a high-quality dealer in Chengdu, has 13 specialty stores, specializing in team system construction and store sales. Mr. Hu brought "How to make a profit in a single store - Heart Retail" for the dealers and friends to meet the retail sales, create an excellent team and quickly mess up customers.
At the scene, we also invited the general manager of the third party partner, Mr. Zhu, to demonstrate the new functions of the ROMANTIC round V9 software upgrade.
After completing the compact course full of dry goods, all the trainees accepted the on-site graduation clearance assessment. At the end of the training session, combined with the performance and assessment results of the participants and the team at the meeting, the mentor group unanimously selected the outstanding teams and students in this special training, and awarded honorary certificates and cash rewards to the winning teams and individuals.
In 2019, the ROMANTIC terminal tour large-scale regional training officially ended with a successful conclusion. Looking back on the past, the four new retail special trainings, from the beginning of the full expectations to the final harvest, a lot of people have paid countless sweat. We are grateful to ourselves for the four months since we have been struggling on the road. At the same time, we are more grateful to the mentor of ROMANTIC Business School for their selfless sharing.
Learning and making good use is the best result of learning. I hope that the ROMANTIC family will finally be able to apply what they have learned, successfully sign the order, and enhance their professional sales ability and team assistance ability. At the same time, ROMANTIC companies will continue to fight on the road to help dealers, and is committed to bringing the most practical, most profitable and most effective marketing solutions for the national ROMANTIC family.